Healthcare Marketing

I have spent the past 18 years working in a variety of healthcare capacities including social work, marketing and business operations. My experience extends to the areas of assisted and retirement living, long term care, rural hospital care, cardiovascular ultrasound and cancer care.

Components of Marketing Healthcare Services

My varied healthcare background has given me the breadth of knowledge needed to understand that healthcare marketing presents unique challenges. I work with healthcare organizations with a focus on:

· Brand development and messaging
· Leveraging patient satisfaction to improve and promote service
· Marketing planning based on utilization data and opportunities
· Development of effective customer service programs to drive loyalty
· Effective physician and provider recruitment & retention programs
 · Public relations and crisis response

Our Special Focus...Rural Hospital Marketing

Once you spend years working in a rural hospital setting, it’s pretty difficult to completely remove it from your system. That's why we take a special interest in providing marketing services to Rural and Critical Access Hospitals. We understand that these organizations don't have large budgets or resources and that staffing is often a show stopper. Given these and other challenges, it is imperative that these facilities tell their stories and keep their communities engaged.

Our goal is to help rural hospitals build marketing plans that are effective and easy to implement. We focus on providing the organizations with the marketing tools they need to get the job done quickly and efficiently. Along the way, we're available to coach and mentor and put in a little elbow grease as needed.

So let me be clear, we love rural hospitals and health providers because we understand the incredible value they bring to the communities they serve and we want to see them stay open for business!

If your healthcare organization is challenged with expanding your market share, better interfacing with your community or telling your story to garner community support, give us a call. We'd love to learn more about you and your facility.