Strategic Marketing
Strategic marketing is a fancy term for planning your marketing efforts. It's really that simple.
Tools of the Trade
When establishing your marketing program it
is important to understand your current scenario. These are some
of the tools I use to gather information about your business;
· Competitive Analysis
·
SWOT Analysis
· Marketing staff job description review
· Marketing Plan Development
The Power of Focus
Once the groundwork has been established I work
to create an E3 marketing plan. This plan is centered
around three key elements;
·
Executable - An easily understood roadmap with clear
objectives
·
Efficient - Easy to manage and uses time and talent
appropriately
·
Effective - Must have a measurable outcome